Our purpose is to empower owners and leaders to build great businesses.
We love small business. We are one ourselves. We know the pain and joy of owning and leading a small business. And we appreciate the extraordinary contributions small business makes to society as a whole.
Founded in 2014 by software developer and self-professed ‘data guy’, Bill Withers, ADAPT was started with the end in mind - to help build a society we’d like to live in.
We do this by ensuring small businesses thrive and everyone employed by a small business benefits from job security and healthy thriving work cultures.
We believe supporting small businesses creates a ripple effect of positivity into their communities, and has a far-reaching impact for the good in our society.
We believe building an organisation driven by purpose and clear values are critical to its success. Our values are a living and breathing part of our business. We walk the ADAPT way every day.
Trust and psychological safety are fundamental to building high-performing teams and contributing to a successful society. We work hard on building trust so our people can be authentic with each other. Our commitment to maximising trust is in our DNA and guides how we behave with each other, our customers and our eco-system.
We believe in the power of curiosity and creativity to enable learning as individuals, as teams and as an organisation. Activating intrinsic motivation is a big driver here. We treat each other as equals and encourage input along with challenging ideas. This means owning our own behaviour and looking for opportunities to share what we learn along the way.
Give a shit - GAS
Having a high GAS factor means we care and want to be part of the solution. We choose to set our community and society up for success. This means people over profit. We are actively engaged with our work, our customers, our stakeholders and our community.
Build shared value
ADAPTers are purpose people, actively helping to build the society in which we want to live. We create value so it maximises outcomes for all stakeholders, our people, our customers, our society and our environment. We recognise our success and social progress are interdependent.
Walk the ADAPT way
We are a proud SME. We take delight in empowering SME owners and leaders to build great businesses. We put into practice our own principles and disciplines. By walking the ADAPT way, we are a shining example of using our tools, our technology and our processes.
Meet our team
Passionate, committed and slightly obsessed, our team is driven by a shared desire to help more small businesses succeed and create thriving communities with happy owners, leaders, employees, and customers.
Claudia Van Dijk
What our clients are saying
“ADAPT helped us become a successful remote leadership team! Their framework was critical in keeping us aligned and building trust as a distributed group. It gave us the structure to lead well, to run effective meetings and create visibility throughout the business. We were able to develop a great cadence as an organisational leadership team, and the ADAPT Platform continues to be a critical business system for us.”
“With ADAPT, we are seeing significant benefits for our business and 200 team members after only 12 months. The further we progress on the platform, with support from an ADAPT Coach, the more certain we are that ADAPT is right for ERGT for the long term.”
“Right from the start, my experience with ADAPT by Design has been exceptional… My business has never been in a healthier or more resilient position than it is right now.”